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+The role of music in business

 

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Music is relatively inexpensive, but is a very powerful marketing tool. Survey results show that music has a significant impact on a consumer´s behavior and expectations.

Your customer is not merely interested in a product or service, but also in sharing an experience with others.  

Music is an important way to create a pleasant and unforgettable atmosphere.

A pleasant atmosphere at your premises will encourage your customer to spend more time there and spend more money.

Music can be one of the key factors for the success of your business. It affects whether the customer will return and will share the impression with their friends and colleagues.

Music can also mask unwanted noises that may disturb the atmosphere for your customers.

Your customers will focus on your products and the quality of services you provide. In addition, use of music in a bar or restaurant makes the customer's conversations more private.

The sound of music can attract passers-by into your shop, bar, etc. Properly chosen piece of music may help to keep your customers stay longer.

It will support the impulsive behavior of the customer by buying another, originally unintended, product or service.

+7 reasons why it is worth paying for music

 

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  • You can legally use musical works of all genres from all around the world
  • Access to an international repertoire of musical works from more than 1 million authors
  • Single point of contact - no need to personally ask each composer and songwriter for permission to use their musical works
  • Get better rates for the type of performance
  • Music is relatively inexpensive but an extremely powerful marketing tool
  • Surveys show that music significantly shapes the behavior and expectations of consumers
  • Expression of respect for the work of others

+Get the right license for the use of musical works

 

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Getting a license is very easy. Calculation of the royalty depends on the type, and extent, of musical work use, as well as your type of business activity. OSA will conclude a long-term license agreement, under which you can legally use any music from the OSA repertoire, at any time.

STEP 1

Choose an appropriate license to use musical works for your business.

If you are uncertain about choosing an appropriate license, please contact our customer service line at  +420 220 315 000 

STEP 2

Fill out a license agreement application.

For a license agreement form, please see the documents download section

STEP 3

Submit your application to OSA.

You will be automatically informed each year about the valid conditions for the next licensing period for legal use of copyrighted works within your business.

In 2009, 16 hallers from each 1 CZK collected by OSA were used to cover its administration expenses, while 84 hallers were remitted to authors.

+What happens if I do not have permission from OSA?

 

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OSA will first take the necessary steps to make sure you were aware of all legal obligations arising from copyright law in relation to the use of copyrighted works. Continued use of musical works from OSA's repertoire without acquiring a license agreement may lead to legal actions on behalf of right holders against you for the unauthorized use of their works and the obligation to pay the unjust enrichment penalty equal to twice the normal royalty amount and the costs associated with legal action.

+How are royalties distributed to authors?

 

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Distribution of collected royalties is based on reports from users of musical works from all authors whose works were used. In the event that OSA does not receive reports from users, royalties are distributed on a sample basis. As a sample, we use statistic reports from radio or television broadcasters and reports on music sales. This is based on the estimated levels of use of various types of equipment for the reproduction of music (radio or TV, sound systems or storage devices).  Royalties are paid to authors 4 times a year.


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